Rovaniemi Travel Guide

I travel for a living and it’s sadly rare that I am “wowed” by places anymore but Rovaniemi, Lapland, Arctic Circle, Finland took my breath away, not once but twice. Rovaniemi is a place where my heart is at peace and everything feels new and exciting. The nature, people, food, and culture all fascinate me. I’ve been both in June, when the region experiences “midnight sun” or 24 hours of sunlight, and in September, when it can be a bit rainy but still enjoyable. I hope to one day make it out for their famous Arctic Circle winters! Here is a write up of my absolute favorite activities to do, places to eat, and where to stay.

Photo Sep 15, 7 39 09 AM.jpg


I was really surprised by the dining options in Rovaniemi. The chefs are young and innovative, the ingredients are fresh, and the food is delicious. Here are some of my favorite places to catch a bite.

Arctic Boulevard at Arctic Light Hotel: Chef Matti Eemeli Seitamo celebrates arctic culture (think game, arctic super foods, and pickling!) and cooking from the heart here at Arctic Boulevard. Their multicourse meals are incredibly affordable.

Plan B at Arctic Light Hotel: Their kimchi in a burger makes my heart skip a beat but their arctic smoothie bowls are a delicious healthy alternative. This place is also the coolest place in town to grab a fancy cocktail!

Photo Sep 15, 4 41 08 AM.jpg

Hostel Cafe Koti: I know what you’re thinking: food at a hostel? The head chef does a wonderful job using local ingredients to make not only delicious but also incredibly affordable meals. I love their fresh baked bread, gnocchi, crispy broccolini, and their take on pork shoulder!

Frans & Cherie: Have you ever heard of French Finnish cuisine? They also do classic Lappish dishes! My absolute favorite version of the leipäjuusto can be found here. Also give their nonalcoholic blueberry cocktail a try!

Kauppayhtiö: Seriously one of the best burgers I’ve had. But what really took the cake were their fries! I got the loaded fries that came with mixed fries of potato and sweet potato, a generous dash of their buffalo wing sauce, green onion, peppers, and cheese. I still dream of these fries.

Photo Jun 12, 6 06 02 AM.jpg

Yuca: It’s incredibly hard to find good tacos in Europe. Who would have thought that I could find some of the best tacos of my life in the Arctic? Yuca is a hip taqueria that makes everything in house. They use a charcoal oven so that the meats have that distinct smokey flavor. They also have corn tortillas that they make fresh everyday! You can’t leave without trying their churros. I had them everyday that time I stayed in the city center.

Bull Bar at Arctic City Hotel: They seriously have the best ribs in town.

Photo Jun 11, 6 09 57 AM.jpg

Cafe & Bar 21: Famous for their Instagram worthy waffles, they make everything fresh in house. They even roast their own beans! I loved trying their waffles with a Lappish twist! Think blueberry and cloudberry.

Pure Pizza: Really damn good pizza.

McDonalds: I make it a thing to visit a McDonalds in every new country I am in. Finland was no exception. Some unique things they have on the menu are nacho cheese bites, spicy chicken wings, and the absolutely delicious McVegan (only available in Sweden and Finland). They are also open 24 hours so you can go whenever!


Arktikum Science & Culture Museum: What better way to learn about how the people in the region live than to take a guided tour with one of the best tour guides I know? Ask for Frank! He’s one of my favorite humans.

Photo Sep 16, 5 47 20 AM.jpg

Midnight Sun or Northern Lights Floating with Safartica: This was truly a once in a lifetime opportunity. They drive you into the most peaceful and serene forest and lake on the planet. You suit up in a neoprene suit, where you will stay nice and warm, and then you enter the lake to float away.

A day of zen with Husky & Yoga Nature! Think relaxing Yen Yoga which is not only therapeutic to the mind but also the soul and body, canoeing on a serene lake, and husky therapy with hikes if you wish. Aksana has gorgeous, true Siberian huskies! You can either hang out with them and cuddle or take them on a guided walk into the forest. I’ve done a lot of yoga in my life (hello lululemon) but I only discovered Yen Yoga with them. We did 30 minutes of transformational, life changing yoga in Aksana’s yoga room. I hear that in the summer months, they offer week long yoga retreats and in the winter, week long adventures in the snow.

Photo Jun 11, 12 45 40 PM.jpg

Midnight Sun or Northern Lights Photography with Beyond Arctic: As a photographer, I would like to think that I know what I am doing. But when it comes to nature photography, all bets are off especially when you’re working with conditions such as midnight sun and northern lights! Juho will take you to the best places and teach you how to use your camera to capture these magical moments.

A visit to a unique but classic Lappish home, Hornwork: Visit Irene and Ari, Lappish souls who live off the land! You can visit their workshop to learn some handicrafts. You will learn so much about life in the region through them.

Sauna: You cannot leave Finland without visiting a sauna at least once.


Arctic Light Hotel: This is hands down one of my favorite hotels in the world. First of all, the rooms are beautiful and big. They offer toiletries from Rituals and they go above and beyond when it comes to hospitality. In the rooms, they have these instant coffee machines that also come with milk capsules so you can make lattes and hot chocolate in your room! Did I mention the breakfast? The chef works from the early morning until around 3 pm in the afternoon every single day to prepare the biggest and freshest hotel breakfast I have ever seen. They have the best 7 minute boiled eggs, delicious arctic specialties like berry smoothies and raw cakes, and a wide array of Finnish breads and cold cuts.

Hostel Cafe Koti: Delicious food, new and spacious (affordable) rooms! They even have a sauna!


I love stocking up on special Lappish gifts. My friends love Arctic Super Foods bars (made with super foods from the Lappish forests) or Arctic Warriors medicinal/herbal goodies (try the spruce sprout powder or honey packets). These products can both easily be found at the Arctic Design Shop.

Photo Dec 17, 5 31 36 PM.jpg

People also love anything Marimekko or iittala. Luckily, there are two Marimekko shops in Rovaniemi, including an outlet at the Santa Claus Village, and an iittala store as well.

Rovaniemi is also one of my favorite cities to go second hand shopping/thrifting. I love looking for warm winter clothing, vintage Marimekko (most shops have a whole Marimekko section), and iittala! In the past I have found a gorgeous wool coat with a fur collar, gorgeous gold jewelry, fox fur hat, Marimekko sweaters, new iittala homeware at fraction of the original price. My favorite shops are:

  • Kontii

  • Vintikki

  • Varastotien Kirppis

  • Tuhattori: this one is in the city center and they have lots of Marimekko goodies!

For all your travel needs, visit Visit Rovaniemi. They also have an office in the city center where they can help you find activities to meet your travel needs. If you do end up going to Rovaniemi, let me know! It’s truly one of my favorite places in the whole world.

I absolutely love Rovaniemi and I hope you fall in love with the place too. You can read more about my adventures in Rovaniemi here.